Gumroad

Gumroad Sellers: EU VAT Guide

Selling digital products through Gumroad to EU customers? Here's what you need to know about VAT — and when Gumroad handles it vs. when you need to.

VAT Information Notice

VAT rates and thresholds shown are based on EU regulations and may change. Rates are subject to change by member states. This is general information only - consult a VAT specialist or your accountant for compliance advice. Information current as of January 2025.

Sound familiar?

These challenges stop thousands of entrepreneurs from getting started. But they don't have to stop you.

  • Confused about whether Gumroad handles VAT for you
  • EU customers = VAT complexity
  • Not sure if you need your own company
  • Gumroad takes fees + VAT implications unclear
  • Want to sell globally but VAT seems complicated

Good News

Gumroad is a Merchant of Record

Gumroad Handles EU VAT for You

As a Merchant of Record (MoR), Gumroad is legally the seller to your customers. This means:

  • Gumroad charges VAT to EU customers at the correct rate
  • Gumroad remits VAT to EU tax authorities
  • You receive your payout minus Gumroad fees — VAT already handled
  • No EU VAT registration needed just for Gumroad sales

When You Might Still Need a Company

Selling Outside Gumroad

If you sell through your own website, invoice clients directly, or use platforms that aren't merchants of record — you may need your own VAT handling.

Tax Optimization

Even with Gumroad handling VAT, your income still gets taxed. An Estonian company offers 0% on retained earnings — keep more of your Gumroad profits.

Professional Invoicing

If you do consulting, coaching, or services alongside digital products, you'll need proper invoicing. Gumroad doesn't help there.

The Solution

Xolo Leap: Structure your digital product business properly

Tax Efficient

Xolo Leap

Structure your digital product business properly

From €79/month

  • EU company for income structuring
  • 0% corporate tax on retained profits
  • Invoice clients directly when needed
  • Multi-currency business banking
  • Track Gumroad payouts as income
  • Deduct business expenses
  • Professional accounting included
  • Ready to scale beyond Gumroad

No credit card required

Gumroad Payout Structure

Understanding what you receive from Gumroad:

Customer pays:$100.00
EU VAT (collected by Gumroad):-$20.00 (example)
Gumroad fee (10%):-$10.00
Your payout:$70.00

Note: Exact fees vary. This is illustrative. VAT only applies to applicable purchases.

Frequently Asked Questions

Everything you need to know before getting started

All information verified as of December 2025. Prices and features subject to change. Always verify current pricing with providers.

Want to Structure Your Gumroad Business?

An Estonian company gives you tax efficiency and professional structure for your digital product business.